Just a cardboard box? When cheap shipping packaging becomes a boomerang!
Imagine your investment in product and marketing is slowly paying off, your sales figures are climbing and then this… Complaints and bad reviews due to damaged products… a nightmare.
In online retail, packaging determines more than just the safety of a product. It influences the customer experience, the return rate and ultimately customer loyalty. But all too often it is reduced to the price – a costly mistake!
The most common consequences of choosing the wrong packaging:
- Damaged goods: inadequate carton qualities or an unsuitable packaging size lead to damaged products.
- Dissatisfied customers: Customers who receive damaged goods are frustrated – even a free return does nothing to change this.
- High follow-up costs: Processing costs for returns, replacement deliveries and the loss of reputation often outweigh the cents saved per package.
Important quality features are often not known:
- Material thickness: the cardboard quality (e.g. single or double wall corrugated cardboard) must be suitable for the product and the shipping route.
- Padding: Sensitive products require well thought-out inner packaging – air cushioning, foam or paper padding.
- ecological aspects: More and more customers are paying attention to sustainable packaging. The environmental aspect often becomes a purchasing criterion.
Our tip: Use these questions to choose the right packaging
- How important is the protection of the product?
- What influence does the packaging have on my process costs?
- What expectations does the customer have when unpacking?
- Can I score points with sustainable solutions?
- Conclusion: experts make the difference
Based on your findings, the packaging manufacturer will put together the right offer – free advice. In the end, the products from the packaging specialists won’t really cost you any more than from an online packaging store, but you can be sure that there will be no unpleasant surprises during transportation.
Do you have any questions about the best packaging for your store? We have the right network partners for you.
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