Container unloading

Black Week: a blessing or a red rag for logistics?

Black Week is approaching – a time when many retailers go all out to maximise their sales through aggressive discount campaigns. But what is often forgotten is the immense logistical effort that begins long before the actual sales start. For logistics service providers, this not only means increased demand, but also a real test of their capacities.

Bottlenecks are inevitable:

Many companies underestimate how quickly both storage capacities and human resources can reach their limits. The result? If the goods are not available just-in-time in the warehouse, the customer promise on the campaign date cannot be kept. This not only leads to empty shelves, but also means that the expected return on investment from the campaigns is not realised. Companies risk missing out on valuable sales opportunities and the return on investment falls far short of expectations.

So lution approach:

The key to overcoming these challenges lies in the flexible redistribution of resources. Internal resources can be optimally utilised by having tasks that require little training, such as the unloading of lorries or containers, covered by external staff via work contracts. The capacities gained can then be utilised more efficiently in critical areas such as collection and storage. This means that logistics operations remain stable and flexible even during peak periods.

Are your processes ready for Black Week?

It’s worth taking action now and optimising internal processes before demand explodes. Agile, resource-saving planning can make all the difference.

www.logistics-Matchmaking.com